Clinical & Scientific Advisory for Dietary Supplements, Laboratory Diagnostics & Medical Teams Innovation
Helping health innovations succeed beyond the lab by aligning scientific research, clinical practice, and ethical formulation with real-world consumer outcomes.
The Industry Challenge
Lab-Only Development
Products developed solely in controlled lab settings often overlook the complexity of real patient physiology, biochemistry, and multi-system interactions, leading to formulations that underperform in the real world
Claims Without Outcomes
Marketing narratives that aren’t grounded in patient-reported outcomes or clinician observation create trust issues, limiting adoption and undermining long-term brand reputation.
Research-Real World Divide
Even robust research can fail to translate into effective clinical application when product use, prescribing patterns, or consumer adherence are not fully considered.
Regulatory & Claim Uncertainty
Unclear boundaries between scientific evidence, permissible claims, and ethical marketing expose innovation teams to regulatory scrutiny and reputational risk.
Clinical Insight at the R&D Table
When product development lacks direct clinical insight, critical context can be missed. Dr. Todd Born brings 15+ years of a unique advisory perspective shaped by active clinical practice, systems-level thinking, and long-term experience with complex, chronic conditions that ensure products are therapeutically relevant, safe, and effective in the real world.
Patient Insight & Pattern Recognition
Thousands of real patient cases inform response patterns, tolerability, and individual variability. This insight captures real-world complexities that laboratory models and translational research studies alone cannot reveal, helping guide safer, more effective product development.
Systems & Formulation Strategy
Formulations are evaluated through interconnected physiological networks and multi-ingredient synergy. Metabolic, immune, endocrine, neurological, toxicologic, and detoxification pathways are considered together, ensuring biologically coherent, efficacious, optimized products, and safe products.
Translational Evidence & Regulatory Guidance
Research findings are translated into practical, real-world consumer use while maintaining regulatory compliance. Advisory ensures scientific evidence, dosing, and claims align with clinical practice and regulatory standards.
Ethics, Communication & Adoption
Decisions prioritize integrity, consumer safety, and scientific plausibility. Clear communication bridges R&D, clinical teams, and marketing, supporting trust, adoption, and long-term credibility.
Advisory Support Across the Product Lifecycle
Seasoned Director-level professional with 15+ years of expertise in clinical care, medical affairs, and dietary supplement product development, delivering evidence-based outcomes and successful market launches within the dietary supplement and healthcare sectors. Proven track record in leading cross-functional teams, building high-performing groups, and driving end-to-end product innovation from concept to market launch.
Skilled in formulation design, regulatory compliance (FDA/FTC/GMP), clinical research, and evidence-based interventions. Adept at aligning scientific strategy with business objectives, optimizing operational processes, and delivering commercially successful products. Recognized for clinical expertise, thought leadership, mentorship, and fostering collaborative partnerships across R&D, medical and scientific affairs, quality, procurement, marketing, and commercial teams.
Product Development Support
Guidance on how to structure product development, manage timelines, and integrate advisory input at key decision points. Supports teams in making informed, evidence-aligned decisions throughout the development lifecycle.
Scientific & Content Review
Review of product claims, marketing materials, educational content, and clinical communications for accuracy, clarity, and compliance. Ensures messaging is credible, evidence-based, and resonates with practitioners and consumers.
Integration & Practitioner Adoption
Integration & Practitioner Adoption Strategic advice on positioning products within clinical workflows, integrative health protocols, and functional medicine frameworks. Helps maximize practitioner acceptance and supports positive patient outcomes.
Ethical Positioning & Market Guidance
Consultation on communicating product benefits responsibly, aligning claims with scientific evidence, and differentiating in the market without hype. Builds long-term trust with clinicians, informed consumers, and stakeholders.
Right-Fit Brands for Clinician-Led Advisory
Ideal Partners
- Evidence-driven brands committed to scientific integrity, human validation, and real-world therapeutic outcomes.
- Teams seeking clinician-led insight to guide product strategy, formulation, and long-term development decisions.
- Companies developing solutions for simple to complex, or chronic health conditions that require a nuanced understanding of human physiology.
- Organizations prioritizing ethical positioning, consumer safety, and long-term practitioner trust over short-term market wins.
- Brands operating in the US, or across multiple regions and care models and seeking globally informed, clinically grounded guidance.
- Brands looking to make a big splash in the marketplace, utilizing effective, innovative formulations to improve peoples’ lives.
Not a Fit
- Influencer-led, trend-driven, or endorsement-based product strategies.
- Claim-first, science-later development models lacking credible evidence or clinical evaluation.
- Brands seeking marketing validation rather than rigorous clinical perspective and responsibility.
- Organizations unwilling to align positioning, communication, and development with evidence-based standards and consumer safety.
- Organizations unwilling to use high quality, highly pure, highly bioavailable ingredients.
How We Bring Clinical Insight to Your Product Decisions
A structured, transparent advisory process designed to integrate clinical expertise into your product strategy, development, and market readiness.
Strategic
Kickoff
Set clear objectives, deliverables, and timelines. Align expectations, boundaries, and communication for a transparent, efficient collaboration.
Scope & Fit Assessment
Understand your organization’s needs and goals, product pipeline, and specific advisory needs. Ensure mutual alignment and value before engagement begins.
Collaborative Integration & Review
Work directly with R&D, medical affairs, procurement, and product teams. Integrate clinical insight into workflows, formulations, positioning, and communications. Iterative review ensures evidence-based refinement. *
Optional Ongoing Advisory
Maintain consistent clinical guidance across product lifecycle stages. Support long-term decision-making, consumer trust, and evidence-aligned strategy.
* If these systems and teams are not already in place, Dr. Born can cover them all.